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ComplyIndex

How verification works

Every listing on ComplyIndex is either Verified or Listed (unverified). This page sets out exactly what each means, how we check the credentials behind the badge, what happens when a check fails, and the one rule that makes the badge worth anything: money cannot buy it.

Verification in numbers

Computed from the published directory at build time.

Published listings
93
Verified
53
57% of listings
Share verified
57%
Credentials confirmed
78
registry lookup or certificate review
Most recent verification
August 2026

What “Verified” means

Verified March 2026(example)

A listing carries the ✓ Verified badge only when all three of the following are true. Two out of three is not verified.

  1. At least one credential confirmed

    A named person on the listing holds a credential we confirmed via a registry lookup with the issuing body or by reviewing the certificate itself. Public profiles and self-attestation do not count.

  2. Business existence confirmed

    The practice exists as described: a working website on its own domain, a company or bar registration, or a LinkedIn presence that cross-checks against the named people and the stated location.

  3. Framework claims spot-checked

    The frameworks the listing claims are supported by public work — talks, publications, client announcements, audit reports, or course syllabi. A firm that says "EU AI Act" must have done something visible with it.

What “Listed (unverified)” means

Listed · unverified

The practice exists in our dataset but has not passed all three checks — either because it is awaiting review, because a check failed, or because it was sourced from public information and nobody has claimed it yet. Unverified listings are still useful for comparison, which is why we show them, but they are held to a visibly lower standard:

  • They appear below every verified listing in the directory and on category pages, without exception.
  • They carry no badge, and their credentials show as claimed rather than confirmed.
  • Unclaimed listings cannot receive intro requests. Once a practitioner claims a listing the “Request intro” form opens while our review runs, and the form tells buyers that verification is still pending.

If this is your practice, claim the listing — claiming starts verification and costs nothing.

How we check each credential type

Credentials are always attached to a named person, not to a firm. Each type has a place we go to confirm it. The ✓ on an individual credential is awarded only when the evidence is a registry lookup or a reviewed certificate — never from a profile page or the practitioner’s own statement.

Credential types, where each is checked, and how it earns the ✓
CredentialWhere we check itEarns the ✓ when
IAPP AIGPIAPP certification directoryRegistry lookup or certificate reviewed
ISO/IEC 42001 Lead AuditorPECB / issuing-body registryRegistry lookup or certificate reviewed
ISO/IEC 42001 Lead ImplementerPECB / issuing-body registryRegistry lookup or certificate reviewed
IAPP CIPPIAPP certification directoryRegistry lookup or certificate reviewed
IAPP CIPMIAPP certification directoryRegistry lookup or certificate reviewed
Bar admissionBar / law society registerRegistry lookup or certificate reviewed
Accredited certification bodyNational accreditation body registerRegistry lookup or certificate reviewed
Other credentialReviewed case by case — we identify the issuing body and use its register if one exists, otherwise a certificate reviewCertificate reviewed (or issuing-body register where one exists)

Evidence types explained

Every credential on a profile shows its evidence type next to the holder’s name (for example “AIGP — verified via registry lookup, March 2026”). These are the four values and what each one means.

verified via registry lookup earns the ✓
We looked the named holder up in the issuing body's public register (IAPP directory, PECB register, a bar or law-society roll, a national accreditation body list) and found an active entry matching the name.
certificate reviewed earns the ✓
No public register exists or the holder has opted out of it, so the practitioner sent us the certificate. We check the issuer, certificate number, holder name and validity date, and keep a copy internally.
public profile cross-checkedno ✓
The credential appears on a public profile (LinkedIn, firm bio, conference speaker page) but we could not confirm it with the issuer. Shown without the ✓.
self-attestedno ✓
The practitioner stated the credential on submission and we have not yet checked it. Shown without the ✓ and queued for review.

The process

Verification is manual and takes twenty to thirty minutes per listing. There is no automated scoring and no scraping of marketing copy.

  1. Source the listing

    Listings come from certification-body registers, IAPP and PECB directories, conference speaker lists, law-firm practice pages, and direct submissions. Where a listing was not submitted by the practitioner, it starts as Listed (unverified).

  2. Cross-check every credential

    Each named credential is looked up with the issuing body: IAPP and PECB public verification where available, national accreditation lists for certification bodies, bar and law-society rolls for lawyers. Only a registry match or a reviewed certificate can mark a credential ✓.

  3. Write an original description

    We write each 100–250 word description ourselves from what the practice actually does. We never copy marketing copy from the practitioner's site, and claimed practitioners can correct facts but not replace the text with promotional copy.

  4. Populate the attributes — undisclosed, never guessed

    Every listing needs at least eight typed attributes before it publishes: frameworks, services, jurisdictions, industries, firm size, price bands, engagement model, remote mode, languages. Anything we cannot confirm is recorded as undisclosed. We do not estimate a price band or infer a jurisdiction.

  5. Second-pass review before publishing

    A listing is never published in the same sitting it was written. It is re-read the next day, by a second reviewer where there is one, checking the credential evidence again and reading the description fresh.

  6. Re-verify annually and show the date

    Verified listings display the month of their most recent verification ("Verified March 2026"). Each is re-checked at least once a year; a credential that can no longer be confirmed loses its ✓ and the listing loses its badge until the check passes again.

Rules

Payment never influences verification. Featured placement buys position on a category page (max 2, always labelled), never the badge.

Failed verification

If a check fails, we tell the practitioner what failed and what evidence would resolve it. The listing stays Listed (unverified) — below verified results, without the badge, unable to receive intros until the failure is resolved — or is removed entirely on request. We do not publish the reason for a failure.

Corrections and takedowns

Anyone — the practitioner, a client, a competitor — can report an error. We acknowledge within 48 hours and correct or remove the listing within five business days. Practitioners can have their own listing removed at any time, no reason required.

Inclusion is not endorsement

A listing — verified or not — means we confirmed the facts on it, not that we recommend the practice. We do not assess the quality of anyone’s work, and a disclosed price band is not a quote. Do your own diligence before engaging.

Verification questions

Can I pay to be verified?

No. Verification has no price and no fast lane. The only paid product on a category page is Featured placement, which is capped at two listings, always labelled, and only available to listings that already passed verification on their own merits. Paying for placement does not start, speed up, or change a verification review.

How often are listings re-verified?

Annually, and sooner if something changes. Every verified listing shows the month it was last verified; when a credential lapses, a registry entry disappears, or a firm restructures, the badge is withdrawn until the check is repeated. Practitioners can request an earlier re-check from their claimed profile.

What if my credential registry is private?

Send us the certificate. Some issuing bodies have no public register and some let holders opt out of directory listing; in both cases a certificate review counts for the badge. We check issuer, certificate number, holder name and validity, keep a copy internally, and never publish the certificate or its number.

I found an error on a listing. What happens next?

Email us with the listing URL and what is wrong, and we correct or remove it within five business days. If the error concerns a credential, the ✓ on that credential comes off immediately while we re-check. Practitioners can also fix most attributes themselves by claiming the listing.

Get verified

Submitting or claiming a listing is free and starts the process described above. Most reviews complete within 48 hours of receiving credential evidence.